Speaking of Branding …
Good afternoon everyone!
A little while ago we talked about branding your business. The best way to establish your business is to establish your “look”, or your theme. My business is Women’s Fashion! Doncaster is the brand name, and we are starting off the 85th year of a well established reputation in Women’s Fashion.
Doncaster is a sophisticated line of well made, tailored clothing available in Petites, Misses, Womens sizes. Women who choose to wear Doncaster are likely to be women with high standards. She maintains high standards in her profession as well as in her own personal life. Most of the women I work with wear Doncaster because they want to. They want to be well dressed and stylish, but they don’t have the time or the inclination to fuss over herself…or her wardrobe. The women I work with are very good at what they do, and really what she wants is to have people listen to her when she talks about what she knows about. It’s really that simple.
When we talk about a consistent theme in your message remember that the theme has to carry on throughout your business. If you have a sophisticated client base, you want to have a well heeled business plan. Why?? Who Cares? The women you want to work with care, that’s why. They expect to be well taken care of by people who know what they are talking about. Make sure you are well informed in all the aspects of your business….and as much as possible with your clients business. Belle Media has done a wonderful job of providing me with tools that I can use to reach out to the clients that I already have, and to women that know nothing about me or about Doncaster.
Elevate your look. Elevate Your Business! And you will attract a base of support that will support you and your product. Being a Fashion Consultant is a great business! If you would like to know more about it, just let me know!